{"id":24993,"date":"2017-06-29T15:13:46","date_gmt":"2017-06-29T12:13:46","guid":{"rendered":"http:\/\/eranistis.net\/wordpress\/?p=24993"},"modified":"2017-06-29T15:13:46","modified_gmt":"2017-06-29T12:13:46","slug":"%cf%84%ce%bf-%ce%bc%ce%ac%ce%bd%ce%b1%cf%84%ce%b6%ce%bc%ce%b5%ce%bd%cf%84-%cf%84%ce%bf-%ce%bc%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%ba%ce%b1%ce%b9-%ce%b7-%cf%80%ce%b1%ce%bd%cf%84","status":"publish","type":"post","link":"https:\/\/eranistis.net\/wordpress\/2017\/06\/29\/%cf%84%ce%bf-%ce%bc%ce%ac%ce%bd%ce%b1%cf%84%ce%b6%ce%bc%ce%b5%ce%bd%cf%84-%cf%84%ce%bf-%ce%bc%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%ba%ce%b1%ce%b9-%ce%b7-%cf%80%ce%b1%ce%bd%cf%84\/","title":{"rendered":"\u03a4\u03bf \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4, \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03bd\u03c4\u03bf\u03ba\u03c1\u03b1\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u03a4\u03bf \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4, \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03bd\u03c4\u03bf\u03ba\u03c1\u03b1\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0393\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bf <strong>\u0398\u03b1\u03bd\u03ac\u03c3\u03b7\u03c2 \u039c\u03c0\u03b1\u03bd\u03c4\u03ad\u03c2<\/strong><\/p>\n<p style=\"text-align: justify;\">\u038c\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4 \u03bf\u03b9 \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2 \u03b4\u03b9\u03af\u03c3\u03c4\u03b1\u03bd\u03c4\u03b1\u03b9. \u039f Peter Drucker \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03c4\u03bf\u03c5 \u00ab\u03a4\u03bf \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7\u00bb \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac: \u00ab\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03cd\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03ae \u2013 \u03c5\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1, \u03bf \u03cc\u03c1\u03bf\u03c2 \u201c\u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4\u201d \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b5\u03c5\u03c6\u03b7\u03bc\u03b9\u03c3\u03bc\u03cc\u03bd \u03ba\u03ac\u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u201c\u03c4\u03bf \u03b1\u03c6\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u201d. \u0397 \u03ac\u03bb\u03bb\u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03b5\u03c1 \u03c9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03c9\u03bd \u03ac\u03bb\u03bb\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03bf\u03c5, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03c3\u03bb\u03cc\u03b3\u03ba\u03b1\u03bd, \u201c\u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5 \u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5\u03c2\u201d\u00bb. (\u03c3\u03b5\u03bb. 17 \u2013 18).<\/p>\n<p style=\"text-align: justify;\">\u03a4\u03bf \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bc\u03af\u03b1 \u03b4\u03b9\u03b1\u03c6\u03c9\u03bd\u03af\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5. \u039f Peter Drucker, \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03bf\u03c2: \u00ab\u03a4\u03bf \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b5\u03c2 \u03cc\u03c1\u03b3\u03b1\u03bd\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c3\u03ba\u03bf\u03c0\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf. [\u2026] \u0397 \u03ba\u03c5\u03b2\u03ad\u03c1\u03bd\u03b7\u03c3\u03b7, \u03bf \u03c3\u03c4\u03c1\u03b1\u03c4\u03cc\u03c2, \u03b7 \u0395\u03ba\u03ba\u03bb\u03b7\u03c3\u03af\u03b1 \u2013 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b8\u03b5\u03c3\u03bc\u03cc\u03c2 \u2013 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03cc\u03c1\u03b3\u03b1\u03bd\u03bf, \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5, \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03ac \u03ad\u03bd\u03b1 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5, \u03b8\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2\u00bb. (\u03c3\u03b5\u03bb. 18).<\/p>\n<figure id=\"attachment_24994\" aria-describedby=\"caption-attachment-24994\" style=\"width: 1240px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eranistis.net\/wordpress\/wp-content\/uploads\/2017\/06\/marlboro1_8ch2.jpg\" rel=\"lightbox[24993]\"><img loading=\"lazy\" class=\"size-full wp-image-24994\" src=\"https:\/\/eranistis.net\/wordpress\/wp-content\/uploads\/2017\/06\/marlboro1_8ch2.jpg\" alt=\"\u0397 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ce\u03bd. \" width=\"1240\" height=\"775\" \/><\/a><figcaption id=\"caption-attachment-24994\" class=\"wp-caption-text\">\u0397 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ce\u03bd<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u039a\u03b1\u03b9 \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1, \u03c4\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf: \u00ab\u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b1, \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03ac\u03be\u03b5\u03b9\u03c2 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b1, \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b7\u03b8\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c0\u03bf\u03b9\u03b8\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u0391\u03bb\u03bb\u03ac \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd (\u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03cc\u03c1\u03bf \u03c4\u03b7\u03c2 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae\u03c2) \u03c4\u03c5\u03c7\u03b1\u03af\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd, \u03c4\u03c1\u03bf\u03c0\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd, \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03ae \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b4\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c3\u03ba\u03bf\u03c0\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c3\u03ba\u03bf\u03c0\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03b7 \u03b6\u03c9\u03c4\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03ae \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c6\u03cd\u03c3\u03b7 \u03c4\u03b7\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u00bb. (\u03c3\u03b5\u03bb. 18 \u2013 19).<\/p>\n<p style=\"text-align: justify;\">\u039f \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03b5\u03c1, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bb\u03ad\u03b3\u03b1\u03bc\u03b5 \u03c1\u03c5\u03b8\u03bc\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03b4\u03cc\u03bc\u03b7\u03bc\u03b1, \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b5\u03c5\u03c7\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ad\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1. \u038c\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03be\u03b5\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u039a\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0388\u03c7\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c0\u03bf\u03c5 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03bf\u03c7\u03b5\u03c4\u03b5\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<p style=\"text-align: justify;\">\u03a3\u03c4\u03bf \u03bb\u03b5\u03be\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03a6\u03c5\u03c4\u03c1\u03ac\u03ba\u03b7 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bf \u03b5\u03be\u03ae\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2: \u00ab\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba: \u03b7 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03cd\u03c3\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03b8\u03b7\u03ba\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2\u00bb. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1 \u03c4\u03bf \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03b4\u03b9\u03ac\u03c3\u03c0\u03b1\u03c3\u03c4\u03bf\u03b9 \u03c0\u03c5\u03bb\u03ce\u03bd\u03b5\u03c2 \u03c4\u03c9\u03bd 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\u03c4\u03b7\u03bd \u03b5\u03bd\u03c4\u03b1\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2, \u03c4\u03bf\u03bd \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03c4\u03c9\u03bd \u03bc\u03b9\u03c3\u03b8\u03ce\u03bd. \u03a4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03be\u03c9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2. \u03a9\u03c2 \u03b5\u03ba \u03c4\u03bf\u03cd\u03c4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 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\u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ac\u03ba\u03c1\u03b1\u03c4\u03b7\u03c2\u00a0 \u03b5\u03c5\u03c4\u03c5\u03c7\u03af\u03b1\u03c2.<\/p>\n<p style=\"text-align: justify;\">\u03a4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03c0\u03b9\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c5\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c3\u03c5\u03c1\u03c1\u03b9\u03ba\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b9\u03c3\u03b8\u03bf\u03cd\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03c5\u03c6\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03ad\u03be\u03bf\u03b4\u03b1. \u0397 \u039d\u03b1\u03cc\u03bc\u03b9 \u039a\u03bb\u03ac\u03b9\u03bd \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03c4\u03b7\u03c2 \u00abNo Logo\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c4\u03bf\u03c0\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae: \u00ab\u039a\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03cd\u03c0\u03bf\u03c5 Wal \u2013 Mart, Starbucks \u03ba\u03b1\u03b9 Gap \u03ac\u03c1\u03c7\u03b9\u03c3\u03b1\u03bd \u03bd\u03b1 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 1980, \u03c5\u03c0\u03bf\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b1\u03bd \u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03b8\u03b7\u03ba\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c4\u03b7\u03bd \u03b9\u03bc\u03c0\u03b5\u03c1\u03b9\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b5\u03be\u03ac\u03c0\u03bb\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03ce\u03bd \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u201c\u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c3\u03c4\u03b7 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u201d, \u03c1\u03af\u03c7\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03b1\u03bb\u03bb\u03ae\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c4\u03c9\u03bd \u03bc\u03b9\u03c3\u03b8\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03bf\u03c1\u03ce\u03bd\u00bb. (\u03c3\u03b5\u03bb. 295).<\/p>\n<p style=\"text-align: justify;\">\u0397 \u039a\u03bb\u03ac\u03b9\u03bd \u03c0\u03c1\u03bf\u03c4\u03af\u03b8\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2, \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03b5\u03c1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ce\u03bd \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03c9\u03bd: \u00ab\u039f\u03b9 \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03ad\u03c2 \u03c6\u03af\u03c1\u03bc\u03b5\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03ce\u03c4\u03b1\u03c4\u03bf \u03bd\u03cc\u03bc\u03b9\u03bc\u03bf \u03bc\u03b9\u03c3\u03b8\u03cc \u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03bb\u03af\u03b3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c0\u03b1\u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03bf \u03bc\u03ad\u03c3\u03bf\u03c2 \u03bc\u03b9\u03c3\u03b8\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03b1\u03bb\u03bb\u03ae\u03bb\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2. \u039f\u03b9 \u03c5\u03c0\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03b9 \u03c4\u03b7\u03c2 Wal \u2013 Mart \u03c3\u03c4\u03b9\u03c2 \u0397\u03a0\u0391, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 7,50 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ce\u03c1\u03b1, \u03ba\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b7 Wal \u2013 Mart \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u201c\u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 \u03c9\u03c1\u03ac\u03c1\u03b9\u03bf\u201d \u03c4\u03b9\u03c2 \u03b5\u03af\u03ba\u03bf\u03c3\u03b9 \u03bf\u03c7\u03c4\u03ce \u03ce\u03c1\u03b5\u03c2 \u03c4\u03b7\u03bd \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1, \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf \u03b5\u03b9\u03c3\u03cc\u03b4\u03b7\u03bc\u03b1 \u03b1\u03bd\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 10.920 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u2013 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c4\u03bf\u03c5 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03bf\u03bc\u03ad\u03b1\u00bb. (\u03c3\u03b5\u03bb. 295).<\/p>\n<figure id=\"attachment_24995\" aria-describedby=\"caption-attachment-24995\" style=\"width: 1220px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eranistis.net\/wordpress\/wp-content\/uploads\/2017\/06\/Heineken-bottle-line-I-copy.jpg\" rel=\"lightbox[24993]\"><img loading=\"lazy\" class=\"size-full wp-image-24995\" src=\"https:\/\/eranistis.net\/wordpress\/wp-content\/uploads\/2017\/06\/Heineken-bottle-line-I-copy.jpg\" alt=\" Heineken\" width=\"1220\" height=\"760\" \/><\/a><figcaption id=\"caption-attachment-24995\" class=\"wp-caption-text\">Heineken<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u0397 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 McDonald\u2019s \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03cc\u03c7\u03c9\u03c2 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03c5\u03c0\u03c4\u03b9\u03ba\u03ae: \u00ab\u2026 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc \u03c4\u03b7\u03c2 McDonald\u2019s \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 Starbucks \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u2019 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03b9 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03c9\u03bd \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03bf\u03c1\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c6\u03b5\u03c4\u03b5\u03c1\u03b9\u03ce\u03bd, \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 McDonald\u2019s \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03b5\u03c5\u03c1\u03ad\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03bf\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2 Mc Job, \u201c\u039c\u03b1\u03ba \u2013 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2\u201d, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03c9\u03bd \u03b8\u03ad\u03c3\u03b5\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03ad\u03c4\u03b1\u03bc\u03b1, \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03ce\u03c1\u03b1 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf\u03c2 \u03bf \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c4\u03c9\u03bd \u03c6\u03b1\u03c3\u03c4\u03c6\u03bf\u03c5\u03bd\u03c4\u03ac\u03b4\u03b9\u03ba\u03c9\u03bd\u00bb. (\u03c3\u03b5\u03bb. 298).<\/p>\n<p style=\"text-align: justify;\">\u039a\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7: \u00ab\u03a3\u03c4\u03b7 \u03b4\u03af\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 McLibel, \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b7 McDonald\u2019s \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03ae\u03c4\u03b7\u03c3\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b4\u03cd\u03bf \u03b1\u03ba\u03c4\u03b9\u03b2\u03b9\u03c3\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2 Greenpeace \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf, \u03bf \u03c3\u03c5\u03bd\u03b4\u03b9\u03ba\u03b1\u03bb\u03b9\u03c3\u03c4\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03b4\u03b9\u03b5\u03b8\u03bd\u03bf\u03cd\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u039d\u03c4\u03b1\u03bd \u0393\u03ba\u03ac\u03bb\u03b9\u03bd \u03cc\u03c1\u03b9\u03c3\u03b5 \u03c4\u03b7 \u201c\u039c\u03b1\u03ba &#8211; \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u201d \u03c9\u03c2 \u03bc\u03b9\u03b1 \u201c\u03b5\u03be\u03bf\u03bd\u03c4\u03c9\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03b2\u03ad\u03b2\u03b1\u03b9\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03b1\u03bd\u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c4\u03bf\u03c5, \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b1\u03bc\u03bf\u03b9\u03b2\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c3\u03c4\u03c1\u03b5\u03c2\u201d. \u039a\u03b1\u03b9 \u03c0\u03b1\u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b1\u03ba\u03c4\u03b9\u03b2\u03b9\u03c3\u03c4\u03ad\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b4\u03b9\u03ba\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03b3\u03b9\u03b1 \u03b4\u03c5\u03c3\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03b2\u03c1\u03ad\u03b8\u03b7\u03ba\u03b1\u03bd \u03ad\u03bd\u03bf\u03c7\u03bf\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2, \u03bf \u03b1\u03c1\u03c7\u03b9\u03b4\u03b9\u03ba\u03b1\u03c3\u03c4\u03ae\u03c2 \u03a1\u03cc\u03c4\u03b6\u03b5\u03c1 \u039c\u03c0\u03b5\u03bb \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b9\u03c3\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03c5\u03bc\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03c3\u03c4\u03bf \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1 \u03c4\u03c9\u03bd \u201c\u039c\u03b1\u03ba &#8211; \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd\u201d \u03bf\u03b9 \u03b5\u03bd\u03b1\u03b3\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03b5\u03af\u03c7\u03b1\u03bd \u03b4\u03af\u03ba\u03b9\u03bf. \u0397 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1 \u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03b6\u03b5 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b9\u03c3\u03b8\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c3\u03c4\u03b9\u03b1\u03c4\u03bf\u03c1\u03af\u03c9\u03bd \u03c3\u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03cc \u03c4\u03bf\u03c5\u03c2, \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03b1\u03ba\u03c4\u03b9\u03b2\u03b9\u03c3\u03c4\u03ce\u03bd \u03cc\u03c4\u03b9 \u03b7 McDonald\u2019s \u201c\u03ba\u03b1\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03bf\u03cd\u03c2 \u03bc\u03b9\u03c3\u03b8\u03bf\u03cd\u03c2, \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bc\u03b9\u03c3\u03b8\u03ce\u03bd \u03c3\u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03bb\u03ac\u03b4\u03bf \u03c4\u03b7\u03c2 \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03af\u03b1\u03c2, \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ae. \u0395\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03bc\u03ad\u03bd\u03b7\u201d\u00bb. (\u03c3\u03b5\u03bb. 298).<\/p>\n<p style=\"text-align: justify;\">\u03a4\u03bf \u03b4\u03af\u03c0\u03bf\u03bb\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u2013 \u03bc\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03c1\u03ac\u03be\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03ad\u03bf\u03c5 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5 \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ce\u03bd, \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c5\u03c0\u03bf\u03b2\u03b1\u03b8\u03bc\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2. \u0397 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u2013 \u03c3\u03ba\u03bf\u03c5\u03c0\u03af\u03b4\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03af\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b4\u03b5\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5 \u2013 \u03c3\u03ba\u03bf\u03c5\u03c0\u03af\u03b4\u03b9 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9. \u0391\u03c6\u03bf\u03cd \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03b9\u03c3\u03c4\u03b5\u03af \u03b1\u03c5\u03c4\u03cc, \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03af\u03b4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5 \u2013 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\u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b6\u03c9\u03ae\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u2013 \u03c3\u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03c1\u03bf\u03c3\u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2. \u039f \u0386\u03bd\u03c4\u03c1\u03b1\u03c2 \u03c4\u03bf\u03c5 Marlboro \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03ba\u03b1\u03bd\u03b4\u03b1\u03bb\u03ce\u03b4\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2\u00bb. (\u0391 \u03a4\u03cc\u03bc\u03bf\u03c2, \u03c3\u03b5\u03bb. 208).<\/p>\n<p style=\"text-align: justify;\">\u038c\u03c3\u03bf \u03ba\u03b9 \u03b1\u03bd \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ac\u03bd\u03c4\u03c1\u03b1 \u03c4\u03bf\u03c5 Marlboro \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03b4\u03cd\u03bd\u03b1\u03c4\u03bf \u03bd\u03b1 \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03b7\u03b8\u03b5\u03af \u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u039c\u03b5 \u03b4\u03c5\u03bf \u03bb\u03cc\u03b3\u03b9\u03b1, \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03b6\u03b7\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c5\u03c0\u03b5\u03c1\u03bf\u03c7\u03ae \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03c9\u03bd \u03ac\u03bb\u03bb\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03b6\u03c9\u03ae\u03c2, \u03c0\u03bf\u03c5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9, \u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03c1\u03c9\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf.<\/p>\n<p style=\"text-align: justify;\">\u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b4\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03bd\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c0\u03bf\u03c5\u03bb\u03ac\u03bd\u03b5 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03c0\u03c1\u03bf\u03cb\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ad\u03bd\u03c4\u03b1\u03be\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b5\u03bd\u03cc\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03cc \u03c4\u03b7\u03c2. \u039f Bernard Pivot \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03c4\u03bf\u03c5 \u00ab\u0391\u03bc\u03ae\u03c7\u03b1\u03bd\u03bf\u03b9 \u03b8\u03b5\u03b1\u03c4\u03ad\u03c2\u00bb \u03b4\u03b5\u03bd \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf: \u00ab\u0391\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 Nike, \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1\u0387 \u03c6\u03bf\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 Nike, \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03c3\u03bf\u03c5. \u03a0\u03b1\u03bd\u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b2\u03bf\u03bb\u03b9\u03ba\u03cc\u00bb. (\u03c3\u03b5\u03bb. 167).<\/p>\n<p style=\"text-align: justify;\">\u039c\u03cc\u03bd\u03bf \u03ad\u03c4\u03c3\u03b9 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03cd\u03b5\u03b9 \u03bf Pivot \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 Nike: \u00ab\u0397 Nike \u03b4\u03b5\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b5 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b1 \u03bf\u03bb\u03c5\u03bc\u03c0\u03b9\u03b1\u03ba\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03c0\u03b1\u03c1\u03c7\u03b9\u03b1\u03ba\u03ac \u03b3\u03ae\u03c0\u03b5\u03b4\u03b1, \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03b3\u03ce\u03bd\u03b5\u03c2 \u03bc\u03c0\u03ac\u03c3\u03ba\u03b5\u03c4 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bc\u03b5\u03c4\u03b1\u03b4\u03af\u03b4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b1\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf Canal + \u2013\u00a0 \u03b1\u03b3\u03ce\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03bf\u03bb\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c5\u03c1\u03ad\u03c9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Equipe, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b1\u03c6\u03b9\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b5\u03be\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03bf \u03bc\u03b1\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03b9\u03ba\u03cc \u03bc\u03c0\u03ac\u03c3\u03ba\u03b5\u03c4 \u2013, \u03c3\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c4\u03c9\u03bd \u03c3\u03c4\u03b1\u03b4\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b5\u03c6\u03b7\u03bc\u03b5\u03c1\u03af\u03b4\u03c9\u03bd, \u03c4\u03bf \u03c4\u03b6\u03cc\u03ba\u03b9\u03bd\u03b3\u03ba \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b5\u03bb\u03b5\u03cd\u03b8\u03b5\u03c1\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf, \u03c3\u03c4\u03b1 \u03bb\u03b1\u03c3\u03c0\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ac\u03c3\u03c4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u0397\u03bb\u03cd\u03c3\u03b9\u03b1 \u03a0\u03b5\u03b4\u03af\u03b1. \u0397 Nike \u03ad\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c5\u03c4\u03bf\u03ba\u03c1\u03b1\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03c0\u03ad\u03c1\u03b1: \u03c3\u03c4\u03bf \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1\u03c2\u00bb. (\u03c3\u03b5\u03bb. 165).<\/p>\n<figure id=\"attachment_24996\" aria-describedby=\"caption-attachment-24996\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eranistis.net\/wordpress\/wp-content\/uploads\/2017\/06\/josh-elliott.jpg\" rel=\"lightbox[24993]\"><img loading=\"lazy\" class=\"size-full wp-image-24996\" src=\"https:\/\/eranistis.net\/wordpress\/wp-content\/uploads\/2017\/06\/josh-elliott.jpg\" alt=\"CBS News\" width=\"2000\" height=\"1410\" \/><\/a><figcaption id=\"caption-attachment-24996\" class=\"wp-caption-text\">CBS News<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u039a\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03c1\u03cb\u03c0\u03bf\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7: \u00ab\u039d\u03b1 \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 Nike \u03c0\u03c1\u03c9\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03c4\u03b9\u03c2 \u03b1\u03af\u03b8\u03bf\u03c5\u03c3\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b1\u03c5\u03bb\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03ba\u03bb\u03b1\u03bc\u03c0. \u0397 Nike \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03bd\u03c4\u03b1\u03c7\u03bf\u03cd \u03c0\u03b1\u03c1\u03bf\u03cd\u03c3\u03b1 \u03c4\u03cc\u03c3\u03bf \u03c3\u03c4\u03b9\u03c2 \u03bf\u03c5\u03c1\u03ad\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b9\u03bd\u03b7\u03bc\u03b1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03c9\u03bd, \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bf\u03b8\u03cc\u03bd\u03b7, \u03c3\u03c4\u03b1 \u03c0\u03cc\u03b4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b5\u03c6\u03ac\u03bb\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b7\u03b8\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03ba\u03bf\u03bc\u03c0\u03ac\u03c1\u03c3\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c0\u03bf\u03c4\u00bb. (\u03c3\u03b5\u03bb. 166).<\/p>\n<p style=\"text-align: justify;\">\u0395\u03c0\u03b9\u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2: \u00ab\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b7 Nike \u03ad\u03c7\u03b5\u03b9 \u03b5\u03b9\u03c3\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03c7\u03bf\u03bb\u03b5\u03af\u03b1, \u03c4\u03b1 \u03ba\u03bf\u03bb\u03ad\u03b3\u03b9\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u2019 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c0\u03b1\u03bd\u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b9\u03b1 \u2013 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b8\u03c1\u03b9\u03b1\u03bc\u03b2\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1\u03c2\u00bb. (\u03c3\u03b5\u03bb. 166). \u0395\u03c0\u03b9\u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd: \u00ab\u039f \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03bc\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf\u00bb. (\u03c3\u03b5\u03bb. 165 \u2013 166).<\/p>\n<p style=\"text-align: justify;\">\u039f Pivot \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03b3\u03cd\u03bc\u03bd\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u2013 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 \u2013 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2. \u0391\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03bd\u03bf\u03bc\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c4\u03ad\u03c7\u03bd\u03b7 \u03ae \u03b7 \u03b4\u03b9\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03ae \u03bf\u03c4\u03b9\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c0\u03bd\u03b5\u03c5\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03b1\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03b4\u03c1\u03cc\u03bc\u03bf \u03c4\u03bf\u03c5 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c0\u03bb\u03b1\u03bd\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c3\u03c5\u03b3\u03c7\u03ce\u03c1\u03b7\u03c4\u03b1. \u0396\u03bf\u03cd\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 fast food, \u03c4\u03b7\u03c2 Nike \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 Microsoft. \u0397 \u03c0\u03b9\u03bf \u03b4\u03b9\u03ac\u03c3\u03b7\u03bc\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c4\u03b7\u03c2 \u03bb\u03bf\u03b3\u03bf\u03c4\u03b5\u03c7\u03bd\u03af\u03b1\u03c2 \u03b5\u03c4\u03b7\u03c3\u03af\u03c9\u03c2 (\u03c4\u03bf \u03b2\u03c1\u03b1\u03b2\u03b5\u03af\u03bf \u039d\u03cc\u03bc\u03c0\u03b5\u03bb) \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03bc\u03b7\u03b4\u03b1\u03bc\u03b9\u03bd\u03ae \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ce\u03bd. \u039f\u03b9 \u03c0\u03bd\u03b5\u03c5\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03af \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03ae \u03c4\u03bf \u03c3\u03c7\u03bf\u03bb\u03b5\u03af\u03bf \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac. \u03a4\u03bf \u03bb\u03cc\u03b3\u03bf \u03ad\u03c7\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03b5 \u03bc\u03cc\u03bd\u03b9\u03bc\u03b7 \u03b2\u03ac\u03c3\u03b7.<\/p>\n<p style=\"text-align: justify;\">\u039f \u03a0\u03b1\u03c3\u03ba\u03ac\u03bb \u039c\u03c0\u03c1\u03c5\u03ba\u03bd\u03ad\u03c1 \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03c4\u03bf\u03c5 \u00ab\u0397 \u03bc\u03b9\u03b6\u03ad\u03c1\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03bb\u03bf\u03cd\u03c4\u03bf\u03c5\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5\u03cc\u03bd\u03c4\u03c9\u03c2 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc\u03c2: \u00ab\u038c\u03c4\u03b1\u03bd \u03c4\u03bf \u03c3\u03bf\u03cd\u03c0\u03b5\u03c1 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03bc\u03cc\u03bd\u03bf\u03c2 \u201c\u03c7\u03ce\u03c1\u03bf\u03c2 \u03b6\u03c9\u03ae\u03c2\u201d \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd, \u03bf \u03bc\u03cc\u03bd\u03bf\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03c3\u03c5\u03bd\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b1\u03bd\u03b1\u03c8\u03c5\u03c7\u03ae\u03c2, \u03b1\u03c5\u03c4\u03bf\u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2\u0387 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c3\u03c7\u03bf\u03bb\u03b5\u03af\u03bf, \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b7\u03c0\u03b9\u03b1\u03b3\u03c9\u03b3\u03b5\u03af\u03bf \u03ae\u03b4\u03b7, \u03b4\u03b5 \u03bc\u03b1\u03c2 \u03bc\u03c5\u03b5\u03af \u03c3\u03c4\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03b7\u03bd \u03b5\u03ba\u03bc\u03ac\u03b8\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b1\u03ba\u03bb\u03cd\u03b6\u03b5\u03b9 \u03c9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03bf\u03c5\u03b1\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c4\u03c9\u03bd \u03bb\u03c5\u03ba\u03b5\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd 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\u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03ac \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03af\u03c1\u03b9\u03b1\u03bb \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9\u03b1 \u03c4\u03b7\u03c2\u0387 [\u2026 \u2026] \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03b9 \u03bc\u03c5\u03b8\u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03b9, \u03c3\u03c5\u03b3\u03c7\u03ad\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03cc\u03c1\u03bd\u03b5\u03c5\u03c3\u03b7, \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b1 \u03b2\u03b9\u03b2\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bd Hermes, \u03c4\u03bf\u03bd Gucci, \u03c4\u03b7\u03bd Prada\u0387 \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03cd\u03c1\u03b9\u03b5\u03c2 \u03c0\u03b1\u03c4\u03c1\u03af\u03b4\u03b5\u03c2 \u03bc\u03b1\u03c2, \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c0\u03b9\u03b1 \u0393\u03ac\u03bb\u03bb\u03bf\u03b9, \u039a\u03b9\u03bd\u03ad\u03b6\u03bf\u03b9, \u039c\u03b5\u03be\u03b9\u03ba\u03b1\u03bd\u03bf\u03af, \u0399\u03c4\u03b1\u03bb\u03bf\u03af, \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03ba\u03ac\u03c4\u03bf\u03b9\u03ba\u03bf\u03b9 \u03c4\u03c9\u03bd \u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03ce\u03bd Nike, Nitendo, McDo, Sony, Pepsi, Burger King\u0387 \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c6\u03b9\u03bb\u03bf\u03b4\u03bf\u03be\u03bf\u03cd\u03bd \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bd\u03b1 \u03bc\u03b1\u03c2 \u03b1\u03b4\u03b5\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c4\u03c3\u03ad\u03c0\u03b5\u03c2 \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03bf\u03b9\u03ba\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03bc\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03bf\u03cd\u03bd\u03b9\u03b1 \u03c9\u03c2 \u03c4\u03bf\u03bd \u03c4\u03ac\u03c6\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b1\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c6\u03b1\u03bd\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b9\u03c3\u03c4\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03bc\u03ac\u03b8\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b3\u03bf\u03cd\u03c3\u03c4\u03b1, \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b1\u03c2\u0387 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03ce\u03c1\u03bf\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03b1\u03bb\u03bb\u03ac \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u0395\u03ba\u03ba\u03bb\u03b7\u03c3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03cd\u03c1\u03b9\u03bf, \u03c0\u03bf\u03c5 \u03ba\u03b7\u03c1\u03cd\u03c4\u03c4\u03bf\u03c5\u03bd \u03ba\u03b9 \u03b5\u03c0\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b5\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c4\u03bf \u03c3\u03ac\u03c0\u03b9\u03bf \u03c3\u03c4\u03bf \u03b2\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf \u03c4\u03b7\u03c2 \u0394\u03b1\u03bd\u03af\u03b1\u03c2\u00bb. (\u03c3\u03b5\u03bb. 183 \u2013 184 \u2013 185).<\/p>\n<figure id=\"attachment_24997\" aria-describedby=\"caption-attachment-24997\" style=\"width: 4411px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eranistis.net\/wordpress\/wp-content\/uploads\/2017\/06\/microsoft_logo_2012_by_jukasj-d549ppd.jpg\" rel=\"lightbox[24993]\"><img loading=\"lazy\" class=\"size-full wp-image-24997\" src=\"https:\/\/eranistis.net\/wordpress\/wp-content\/uploads\/2017\/06\/microsoft_logo_2012_by_jukasj-d549ppd.jpg\" alt=\" Microsoft \" width=\"4411\" height=\"2480\" \/><\/a><figcaption id=\"caption-attachment-24997\" class=\"wp-caption-text\">Microsoft<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u0397 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ce\u03bd. \u039f\u03b9 \u03ba\u03ac\u03c4\u03bf\u03b9\u03ba\u03bf\u03b9 \u03cc\u03bb\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03c0\u03bb\u03b1\u03bd\u03ae\u03c4\u03b7 \u2013 \u03bb\u03af\u03b3\u03bf \u03ae \u03c0\u03bf\u03bb\u03cd \u2013 \u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ac \u03cc\u03bd\u03b5\u03b9\u03c1\u03b1. \u03a4\u03bf \u03c3\u03ae\u03bc\u03b1 \u03c4\u03b7\u03c2 Nike \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf. \u039a\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03b2\u03bf\u03bb\u03ae \u03c4\u03b7\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2.<\/p>\n<p style=\"text-align: justify;\">\u039f Michel Beaud \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u00ab\u0397 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c0\u03b9\u03c4\u03b1\u03bb\u03b9\u03c3\u03bc\u03bf\u03cd\u00bb \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9: \u00ab\u03a3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03bf\u03c7\u03ae, \u03bf \u03ba\u03b1\u03c0\u03b9\u03c4\u03b1\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c4\u03cc\u03c3\u03bf \u03c3\u03b5 \u03b5\u03b8\u03bd\u03b9\u03ba\u03cc\/\u03c0\u03b5\u03c1\u03b9\u03c6\u03b5\u03c1\u03b5\u03b9\u03b1\u03ba\u03cc\/\u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf. \u039a\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03ac\u03bb\u03bb\u03b7 \u03c6\u03bf\u03c1\u03ac, \u03bc\u03b5 \u03c4\u03bf \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf \u03b9\u03bc\u03c0\u03b5\u03c1\u03b9\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b7\u03c0\u03b5\u03af\u03c1\u03bf\u03c5\u03c2, \u03c4\u03b7 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c4\u03b1 \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ac \u03c3\u03c5\u03b3\u03ba\u03c1\u03bf\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03c5\u03c0\u03bf\u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u00bb. (\u03c3\u03b5\u03bb. 380).<\/p>\n<p style=\"text-align: justify;\">\u0397 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03cc\u03c8\u03b7 \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03bf \u03b1\u03c0\u03b1\u03c1\u03ac\u03bc\u03b9\u03bb\u03bb\u03bf \u03ba\u03cd\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03bc\u03b5 \u03c4\u03b7 \u03bd\u03bf\u03bc\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u2013 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd, \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03b4\u03b9\u03ba\u03b1\u03b9\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03ba\u03bb\u03c0. \u039f Edward Said \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03c4\u03bf\u03c5 \u00ab\u039a\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2\u00bb \u03c0\u03c1\u03bf\u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af: \u00ab\u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03c5\u03bd\u03cd\u03c6\u03b1\u03bd\u03c3\u03b7 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03bf\u03bc\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03c1\u03b1\u03c4\u03b5\u03af \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03b7\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b7\u03c2 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c6\u03b1\u03af\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c5\u03c4\u03bf\u03ba\u03c1\u03b1\u03c4\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b7\u03b3\u03b5\u03bc\u03bf\u03bd\u03af\u03b1\u03c2\u00bb. (\u03c3\u03b5\u03bb. 328).<\/p>\n<p style=\"text-align: justify;\">\u039a\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03cc\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b4\u03b9\u03ba\u03b1\u03af\u03c9\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 \u03c4\u03bf \u03b4\u03b9\u03ba\u03b1\u03af\u03c9\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b5\u03ba\u03b4\u03b7\u03bc\u03bf\u03ba\u03c1\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c0\u03bf\u03c5 \u03c3\u03ad\u03b2\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03bb\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03bf \u03a1\u03b5\u03b6\u03af\u03c2 \u039d\u03c4\u03b5\u03bc\u03c0\u03c1\u03ad \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u00ab\u0397 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2\u00bb \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7: \u00ab\u03a3\u03c4\u03bf\u03c5\u03c2 \u03b8\u03b9\u03b1\u03c3\u03ce\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03ba\u03b4\u03b7\u03bc\u03bf\u03ba\u03c1\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 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(\u03c3\u03b5\u03bb. 295 \u2013 296).<\/p>\n<p style=\"text-align: justify;\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03bd\u03b5\u03b9: \u00ab\u0397 \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03b4\u03b7\u03bc\u03bf\u03ba\u03c1\u03b1\u03c4\u03b9\u03ba\u03ae \u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03b1\u03ba\u03bf\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b1 \u03b5\u03b8\u03bd\u03b9\u03ba\u03ac \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03b1, \u03c4\u03b1 \u03b5\u03be\u03b1\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 (\u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf). \u03a0\u03b9\u03bf \u03c3\u03c9\u03c3\u03c4\u03ac: \u03a0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03bf \u03c4\u03b7\u03c2 \u03b1\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b7\u03bc\u03bf\u03ba\u03c1\u03b1\u03c4\u03af\u03b1\u03c2 (\u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03b5 \u03c4\u03bf \u03b3\u03b1\u03bb\u03bb\u03b9\u03ba\u03cc, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1)\u00bb. (\u03c3\u03b5\u03bb. 296).<\/p>\n<p style=\"text-align: justify;\">\u0397 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03c1\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1. \u0397 \u039d\u03b1\u03cc\u03bc\u03b9 \u039a\u03bb\u03ac\u03b9\u03bd \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u039f\u03bb\u03c5\u03bc\u03c0\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5 1998: \u00ab\u2026 \u03c3\u03ba\u03ac\u03bd\u03b4\u03b1\u03bb\u03bf \u03bc\u03b5 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u2013 \u03c7\u03bf\u03c1\u03b7\u03b3\u03cc \u03be\u03ad\u03c3\u03c0\u03b1\u03c3\u03b5 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03c7\u03b5\u03b9\u03bc\u03b5\u03c1\u03b9\u03bd\u03ce\u03bd \u039f\u03bb\u03c5\u03bc\u03c0\u03b9\u03b1\u03ba\u03ce\u03bd \u0391\u03b3\u03ce\u03bd\u03c9\u03bd \u03c4\u03bf\u03c5 1998 \u03c3\u03c4\u03bf \u039d\u03b1\u03b3\u03ba\u03ac\u03bd\u03bf \u03c4\u03b7\u03c2 \u0399\u03b1\u03c0\u03c9\u03bd\u03af\u03b1\u03c2, \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b5\u03c1\u03b5\u03c5\u03bd\u03ae\u03c4\u03c1\u03b9\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c2 \u03c4\u03bf\u03c5 CBS \u03a1\u03bf\u03bc\u03c0\u03ad\u03c1\u03c4\u03b1 \u039c\u03c0\u03ac\u03c3\u03ba\u03b9\u03bd \u03b5\u03af\u03b4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b1\u03b4\u03ad\u03bb\u03c6\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03bf \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 CBS \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03b9\u03b4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03b3\u03ce\u03bd\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b6\u03ac\u03ba\u03b5\u03c4 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c6\u03b9\u03b3\u03bf\u03cd\u03c1\u03b1\u03c1\u03b1\u03bd \u03bc\u03b5 \u03c7\u03bf\u03bd\u03c4\u03c1\u03ac, \u03bc\u03b1\u03cd\u03c1\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03bf\u03b9 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\u03b9 \u03c4\u03b7\u03c2 Nike. \u0397 Nike \u03ae\u03c4\u03b1\u03bd \u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf\u03c2 \u03c3\u03c0\u03cc\u03bd\u03c3\u03bf\u03c1\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2 \u03c4\u03c9\u03bd \u039f\u03bb\u03c5\u03bc\u03c0\u03b9\u03b1\u03ba\u03ce\u03bd \u0391\u03b3\u03ce\u03bd\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03af\u03c7\u03b5 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03cd\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c1\u03b5\u03c0\u03cc\u03c1\u03c4\u03b5\u03c1 \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03ae\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03b4\u03b9\u03cc\u03c4\u03b9, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03c0\u03b5 \u03ba\u03b1\u03b9 \u03bf \u03b5\u03ba\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf\u03c2 \u03c4\u03b7\u03c2 \u039b\u03b9 \u039f\u03c5\u03ac\u03b9\u03bd\u03c3\u03c4\u03b1\u03ca\u03bd, \u03b1\u03c5\u03c4\u03cc \u201c\u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03c3\u03b5 \u03c3\u03c4\u03b7 \u03b3\u03bd\u03c9\u03c1\u03b9\u03bc\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 Nike\u201d\u00bb. (\u03c3\u03b5\u03bb. 74).<\/p>\n<p style=\"text-align: justify;\">\u038c\u03bc\u03c9\u03c2, \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2: \u00ab\u0397 \u039c\u03c0\u03ac\u03c3\u03ba\u03b9\u03bd [\u2026] \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u201c\u03b1\u03bd\u03b1\u03c3\u03c4\u03b1\u03c4\u03c9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ae\u03c3\u03c5\u03c7\u03b7\u201d \u03b1\u03c0\u03cc \u03c4\u03bf \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03b9 \u03c4\u03bf\u03c5 CBS \u03b5\u03af\u03c7\u03b1\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03c7\u03c4\u03b5\u03af \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03bf\u03bd\u03ac\u03c7\u03b1 \u03b3\u03b9\u03b1\u03c4\u03af \u03b8\u03cc\u03bb\u03c9\u03bd\u03b5 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af, \u03bc\u03cc\u03bb\u03b9\u03c2 \u03b4\u03cd\u03bf \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1, \u03b7 \u039c\u03c0\u03ac\u03c3\u03ba\u03b9\u03bd \u03b5\u03af\u03c7\u03b5 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03c4\u03ce\u03bd \u03c3\u2019 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03c0\u03b1\u03c0\u03bf\u03c5\u03c4\u03c3\u03b9\u03ce\u03bd \u03c4\u03b7\u03c2 Nike \u03c3\u03c4\u03bf \u0392\u03b9\u03b5\u03c4\u03bd\u03ac\u03bc. \u0397 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03cc\u03c1\u03b7\u03c3\u03b5 \u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03c1\u03bd\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c4\u03b7\u03bd \u03ac\u03b4\u03b5\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03ac \u03c4\u03b7\u03c2 \u03b5\u03c0\u03af \u03c4\u03bf\u03c5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03c0\u03b1\u03b3\u03cc\u03c1\u03b5\u03c5\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03c7\u03b5 \u03c3\u03c5\u03bc\u03b2\u03bb\u03b7\u03b8\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u039f\u03bb\u03c5\u03bc\u03c0\u03b9\u03b1\u03ba\u03ce\u03bd \u0391\u03b3\u03ce\u03bd\u03c9\u03bd \u03bc\u03b5 \u03c4\u03b7 Nike. \u039f \u03c0\u03c1\u03cc\u03b5\u03b4\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 CBS News \u0386\u03bd\u03c4\u03c1\u03b9\u03bf\u03c5 \u03a7\u03ad\u03b9\u03b3\u03bf\u03c5\u03bf\u03c1\u03bd\u03c4 \u03b1\u03c1\u03bd\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bd\u03b1 \u03c5\u03c0\u03bf\u03ba\u03cd\u03c8\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03af\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03bf\u03c1\u03b7\u03b3\u03bf\u03cd \u03bd\u2019 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03ad\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c4\u03b7\u03c2 \u039c\u03c0\u03ac\u03c3\u03ba\u03b9\u03bd \u201c\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03ac\u03bb\u03bf\u03b3\u03bf\u03c5\u03c2\u201d, \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03c0\u03ad\u03c3\u03c5\u03c1\u03b5 \u03c4\u03b1 \u03c4\u03b6\u03ac\u03ba\u03b5\u03c4 \u03c4\u03b7\u03c2 Nike \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b5\u03b9\u03b4\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03b1 \u03bc\u03bf\u03bd\u03ac\u03c7\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c1\u03b5\u03c0\u03cc\u03c1\u03c4\u03b5\u03c1\u00bb. (\u03c3\u03b5\u03bb. 74).<\/p>\n<p style=\"text-align: justify;\">\u039c\u03b5 \u03b4\u03c5\u03bf \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03bb\u03ae\u03c4\u03c4\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b1\u03b4\u03c1\u03ac \u03bc\u03b9\u03b1 \u03c7\u03bf\u03c1\u03b7\u03b3\u03af\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ba\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03bf\u03c3\u03cd\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd\u03b5\u03c0\u03b9\u03b8\u03cd\u03bc\u03b7\u03c4\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03b9 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03c1\u03cc\u03bb\u03bf \u03bd\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac.<\/p>\n<p style=\"text-align: justify;\">\u039f \u0399\u03b2 \u03a6\u03c1\u03b5\u03bc\u03b9\u03cc\u03bd \u03c3\u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03cc \u03c4\u03bf\u03c5 \u00ab\u039c\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03cc\u03c3\u03bf \u03c7\u03af\u03bb\u03b9\u03b5\u03c2 \u03b2\u03cc\u03bc\u03b2\u03b5\u03c2\u2026\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf\u03c2: \u00ab\u039c\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c1\u03b9\u03b6\u03bf\u03c3\u03c0\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2, \u03b9\u03b4\u03af\u03c9\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c6\u03c4\u03c9\u03c7\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b7 Nestle \u03bb\u03c5\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u0391\u03c6\u03c1\u03b9\u03ba\u03ae, \u03c3\u03c6\u03c5\u03c1\u03bf\u03ba\u03bf\u03c0\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03c5\u03c1\u03af\u03b1\u03c1\u03c7\u03b7 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03c4\u03b7\u03c2 \u0394\u03cd\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b7\u03bb\u03b5\u03b8\u03b5\u03b1\u03c4\u03ad\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03bf\u03cd\u03c4\u03b5 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7 \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1. \u0395\u03be\u03ac\u03bb\u03bb\u03bf\u03c5, \u03c4\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03b9\u03b4\u03c1\u03cd\u03bc\u03b1\u03c4\u03b1 \u201c\u03bc\u03b5\u03bb\u03b5\u03c4\u03ce\u03bd\u201d \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2, \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03bf \u03ba\u03c5\u03c1\u03af\u03b1\u03c1\u03c7\u03bf \u03b4\u03c5\u03c4\u03b9\u03ba\u03cc \u03c3\u03ba\u03b5\u03c0\u03c4\u03b9\u03ba\u03cc \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2, \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u2019 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7\u03c2\u00bb. (\u03c3\u03b5\u03bb. 746).<\/p>\n<figure id=\"attachment_24998\" aria-describedby=\"caption-attachment-24998\" style=\"width: 1248px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/eranistis.net\/wordpress\/wp-content\/uploads\/2017\/06\/p050m3b5.jpg\" rel=\"lightbox[24993]\"><img loading=\"lazy\" class=\"size-full wp-image-24998\" src=\"https:\/\/eranistis.net\/wordpress\/wp-content\/uploads\/2017\/06\/p050m3b5.jpg\" alt=\"\u039f \u03a0\u03b1\u03c3\u03ba\u03ac\u03bb \u039c\u03c0\u03c1\u03c5\u03ba\u03bd\u03ad\u03c1\" width=\"1248\" height=\"702\" \/><\/a><figcaption id=\"caption-attachment-24998\" class=\"wp-caption-text\">\u039f \u03a0\u03b1\u03c3\u03ba\u03ac\u03bb \u039c\u03c0\u03c1\u03c5\u03ba\u03bd\u03ad\u03c1<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac: \u00ab\u039c\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b9\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c7\u03b5\u03b9\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03af, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u03a7\u03c1\u03b5\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03b4\u03ad\u03ba\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u2019 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03bf\u03c5\u03bd \u03c4\u03bf \u03c3\u03ba\u03ac\u03bd\u03b4\u03b1\u03bb\u03bf \u03c4\u03b7\u03c2 \u03bc\u03cc\u03bb\u03c5\u03bd\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03c4\u03bc\u03cc\u03c3\u03c6\u03b1\u03b9\u03c1\u03b1\u03c2 \u03c3\u03c4\u03bf \u03a0\u03b1\u03c1\u03af\u03c3\u03b9 \u03bf\u03b9 \u03b3\u03b1\u03bb\u03bb\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b7\u03bc\u03b5\u03c1\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03c3\u03c5\u03bd\u03ad\u03b2\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03ba\u03ac\u03bd\u03b4\u03b1\u03bb\u03bf \u03c4\u03b7\u03c2 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c3\u03b5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c7\u03ce\u03c1\u03b5\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03b1\u03c5\u03c4\u03ac \u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03c5\u03c1\u03b9\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c7\u03bf\u03c1\u03b7\u03b3\u03bf\u03cd\u03c2 \u03c4\u03c9\u03bd \u03b3\u03b1\u03bb\u03bb\u03b9\u03ba\u03ce\u03bd \u03c4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd (\u03bc\u03b5 \u03c0\u03c1\u03bf\u03b5\u03be\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c4\u03b7 Nike)\u00bb. (\u03c3\u03b5\u03bb. 746).<\/p>\n<p style=\"text-align: justify;\">\u03a5\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2, \u03b7 \u03b5\u03c0\u03b1\u03af\u03c3\u03c7\u03c5\u03bd\u03c4\u03b7 \u03b1\u03bb\u03b1\u03b6\u03bf\u03bd\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ac\u03bb\u03bb\u03bf\u03bd \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7. \u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5 \u03c4\u03b7 Heineken, \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03b7 \u039a\u03bb\u03ac\u03b9\u03bd (\u03ba\u03b1\u03b9 \u03c0\u03ac\u03bb\u03b9), \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03bb\u03cd\u03c4\u03c9\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc. : \u00ab\u039a\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03bf\u03bb\u03cd \u03b4\u03c5\u03c3\u03ac\u03c1\u03b5\u03c3\u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03c4\u03bf\u03bd \u0399\u03b1\u03bd\u03bf\u03c5\u03ac\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 1996, \u03b4\u03b9\u03ad\u03c1\u03c1\u03b5\u03c5\u03c3\u03b5 \u03c3\u03c4\u03bf\u03bd \u03a4\u03cd\u03c0\u03bf \u03c4\u03bf \u03bc\u03bd\u03b7\u03bc\u03cc\u03bd\u03b9\u03bf \u03b5\u03bd\u03cc\u03c2 \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 Heineken, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03c0\u03ad\u03c0\u03bb\u03b7\u03c4\u03c4\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5 \u03b8\u03b5\u03ac\u03bc\u03b1\u03c4\u03bf\u03c2\u00bb (\u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf Hotel Babylon \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf ITV) \u00ab\u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03c7\u03b1\u03bd \u201c\u03c7\u03b1\u03ca\u03bd\u03b5\u03ba\u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u201d \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ae \u03c4\u03bf\u03c5\u03c2. \u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03bf \u0393\u03b9\u03bf\u03cd\u03c3\u03c4\u03bf\u03c5\u03c2 \u039a\u03bf\u03c2 \u03ba\u03b1\u03c4\u03ad\u03ba\u03c1\u03b9\u03bd\u03b5 \u03c4\u03bf \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03b4\u03c1\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b1\u03bd \u03c3\u03c4\u03bf \u03b8\u03ad\u03b1\u03bc\u03b1 \u03ad\u03c0\u03b9\u03bd\u03b1\u03bd \u03ba\u03c1\u03b1\u03c3\u03af \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u201c\u03b1\u03bd\u03b4\u03c1\u03b9\u03ba\u03ac \u03c0\u03bf\u03c4\u03ac \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03bc\u03c0\u03af\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bf\u03c5\u03af\u03c3\u03ba\u03b9\u201d, \u03b5\u03c0\u03b5\u03c3\u03ae\u03bc\u03b1\u03bd\u03b5 \u03cc\u03c4\u03b9 \u201c\u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03bc\u03c0\u03af\u03c1\u03b1\u03c2 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9\u201d, \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03bc\u03b1\u03c1\u03c4\u03c5\u03c1\u03cc\u03c4\u03b1\u03bd \u03b3\u03b9\u03b1\u03c4\u03af \u03bf \u03bf\u03b9\u03ba\u03bf\u03b4\u03b5\u03c3\u03c0\u03cc\u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b8\u03b5\u03ac\u03bc\u03b1\u03c4\u03bf\u03c2 \u201c\u03b4\u03b5\u03bd \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03c3\u03c4\u03ad\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ba\u03bf\u03bb\u03cc\u03bd\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bc\u03c0\u03af\u03c1\u03b5\u03c2 \u03cc\u03c4\u03b1\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03b6\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bb\u03b5\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u201d. \u03a4\u03bf \u03c0\u03b9\u03bf \u03b5\u03be\u03bf\u03c1\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u2019 \u03cc\u03bb\u03b1 [\u2026] \u03ae\u03c4\u03b1\u03bd \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03c0\u03bf\u03bd\u03cc \u03c4\u03bf\u03c5 \u03cc\u03c4\u03b9 \u201c\u03c3\u03c4\u03bf \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03bf \u03c5\u03c0\u03ae\u03c1\u03c7\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03af\u03b1 \u03bd\u03ad\u03b3\u03c1\u03c9\u03bd\u201d. \u038c\u03c4\u03b1\u03bd \u03b7 \u03b4\u03b9\u03b1\u03bc\u03ac\u03c7\u03b7 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c6\u03b8\u03b7\u03ba\u03b5, \u03bf \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c9\u03bd \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 Heineken \u039a\u03ac\u03c1\u03b5\u03bb \u0392\u03bf\u03cd\u03bf\u03c5\u03c1\u03c3\u03c4\u03b5\u03b5\u03bd \u03b6\u03ae\u03c4\u03b7\u03c3\u03b5 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03bd\u03ce\u03bc\u03b7\u00bb. (\u03c3\u03b5\u03bb. 73 \u2013 74).<\/p>\n<p style=\"text-align: justify;\">\u03a4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03c4\u03bf \u03bc\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c6\u03bf\u03b2\u03b7\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2. \u039a\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03bf\u03c1\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1. \u0397 Heineken \u03c4\u03b7\u03bd \u03c0\u03ac\u03c4\u03b7\u03c3\u03b5 \u03c3\u03b1\u03bd \u03c0\u03c1\u03c9\u03c4\u03ac\u03c1\u03b1. \u03a3\u03c4\u03bf \u03b5\u03be\u03ae\u03c2 \u03b8\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03c1\u03b9\u03bd \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03b2\u03bf\u03cd\u03bb\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9. \u039a\u03b1\u03b9 \u03c4\u03b9 \u03c0\u03bf\u03c4\u03ac \u03b8\u03b1 \u03c0\u03af\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c4\u03b6\u03ac\u03ba\u03b5\u03c4 \u03b8\u03b1 \u03c6\u03bf\u03c1\u03ac\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03cd \u03b8\u03b1 \u03ba\u03ac\u03b8\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03c9\u03bd \u03bd\u03ad\u03b3\u03c1\u03c9\u03bd \u03c3\u03c4\u03bf \u03b1\u03ba\u03c1\u03bf\u03b1\u03c4\u03ae\u03c1\u03b9\u03bf. \u038c\u03bb\u03bf\u03b9 \u03c7\u03bf\u03c1\u03b5\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03c1\u03c5\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ce\u03bd. \u0391\u03c5\u03c4\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03c5\u03bc\u03ac\u03bd\u03c4\u03bf.<\/p>\n<p style=\"text-align: justify;\">\u03a4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03ac \u03c0\u03c9\u03c2 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2. \u03a4\u03bf \u03bc\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03c1\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b9 \u03b1\u03c5\u03c4\u03ac. \u039f \u039c\u03c0\u03c1\u03c5\u03ba\u03bd\u03ad\u03c1 \u03c3\u03c7\u03bf\u03bb\u03b9\u03ac\u03b6\u03b5\u03b9: \u00ab\u039f\u03b9 \u03c0\u03b1\u03bb\u03b9\u03ad\u03c2 \u03c0\u03b1\u03c4\u03c1\u03af\u03b4\u03b5\u03c2, \u03b2\u03b3\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03b2\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03bc\u03b1\u03ba\u03c1\u03cc\u03c7\u03c1\u03bf\u03bd\u03bf \u03cd\u03c0\u03bd\u03bf \u03c4\u03bf\u03c5\u03c2, \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ce\u03bd\u03c5\u03bc\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 (\u0393\u03b1\u03bb\u03bb\u03af\u03b1 \u0391. \u0395., \u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1 \u0391. \u0395.) \u03bb\u03af\u03b3\u03bf \u03ae \u03c0\u03bf\u03bb\u03cd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2. \u0394\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03b9\u03bd\u03c3\u03c4\u03b9\u03c4\u03bf\u03cd\u03c4\u03b1 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c7\u03ce\u03c1\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03cc\u03c0\u03c9\u03c2 <em>\u201c\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1\u201d<\/em>, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2, \u03c4\u03c9\u03bd \u03c6\u03c4\u03b7\u03bd\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03b1\u03ba\u03ce\u03bd \u03c7\u03b5\u03c1\u03b9\u03ce\u03bd, \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b4\u03b9\u03ba\u03ac\u03c4\u03c9\u03bd. \u038c\u03c4\u03b1\u03bd \u03ba\u03c5\u03c1\u03b1\u03c1\u03c7\u03b5\u03af \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b1\u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03af \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03ba\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03b5\u03ba\u03c0\u03c1\u03bf\u03c3\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03b1\u03bf\u03cd, \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b8\u03b5\u03c3\u03bc\u03bf\u03cd\u03c2, \u03ba\u03b1\u03b9 \u03b4\u03b5 \u03bc\u03b9\u03bb\u03ac\u03b5\u03b9 \u03c0\u03b1\u03c1\u03ac \u03bc\u03bf\u03bd\u03ac\u03c7\u03b1 \u03bc\u03b9\u03b1 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1: \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03c9\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2. \u0391\u03bb\u03af\u03bc\u03bf\u03bd\u03bf \u03c3\u03c4\u03bf\u03c5\u03c2 \u03bc\u03b9\u03c3\u03b8\u03c9\u03c4\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03bc\u03b1\u03c1\u03c4\u03cd\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ae \u03b4\u03c5\u03c3\u03c4\u03c1\u03bf\u03c0\u03bf\u03cd\u03bd: \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03bf\u03b9 \u03b5\u03c1\u03b3\u03bf\u03b4\u03cc\u03c4\u03b5\u03c2 \u03b1\u03c0\u03b5\u03b9\u03bb\u03bf\u03cd\u03bd \u03c0\u03c9\u03c2 \u03b8\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c8\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03ac\u03c1\u03c4\u03b9\u03c3\u03c3\u03b1 \u03c7\u03ce\u03c1\u03b1 \u03b1\u03bd \u03b4\u03b5 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03bd\u03b1 \u201c\u03b5\u03ba\u03c3\u03c5\u03b3\u03c7\u03c1\u03bf\u03bd\u03af\u03c3\u03b5\u03b9\u201d \u03c4\u03b7 \u03bd\u03bf\u03bf\u03c4\u03c1\u03bf\u03c0\u03af\u03b1 \u03c4\u03c9\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2\u2026\u00bb. (\u03c3\u03b5\u03bb. 206).<\/p>\n<p style=\"text-align: justify;\">\u00a0\u03a4\u03b1 \u03ba\u03c1\u03ac\u03c4\u03b7, \u03b1\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u00ab\u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2\u00bb \u03ba\u03b1\u03b9 \u00ab\u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u00bb, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03bf\u03c5\u03bd \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba, \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03ad\u03b2\u03b1\u03b9\u03b1 \u00ab\u03c6\u03b9\u03bb\u03b9\u03ba\u03cc\u00bb \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u00ab\u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u00bb. \u03a4\u03b1 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c0\u03b9\u03c3\u03b8\u03bf\u03b4\u03c1\u03cc\u03bc\u03b7\u03c3\u03b7\u2026<\/p>\n<p style=\"text-align: justify;\"><strong>\u03a0\u03b1\u03c3\u03ba\u03ac\u03bb \u039c\u03c0\u03c1\u03c5\u03ba\u03bd\u03ad\u03c1: \u00ab\u0397 \u03bc\u03b9\u03b6\u03ad\u03c1\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03bb\u03bf\u03cd\u03c4\u03bf\u03c5\u00bb, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u0391\u03a3\u03a4\u0391\u03a1\u03a4\u0397, \u0391\u03b8\u03ae\u03bd\u03b1 2002.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u039d\u03b1\u03cc\u03bc\u03b9 \u039a\u03bb\u03ac\u03b9\u03bd: \u00ab<\/strong><strong>No<\/strong> <strong>Logo<\/strong><strong>\u00bb, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u00ab\u0391. \u0391. \u039b\u0399\u0392\u0391\u039d\u0397\u00bb, \u0391\u03b8\u03ae\u03bd\u03b12005.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Peter<\/strong> <strong>F<\/strong><strong>. <\/strong><strong>Drucker<\/strong><strong>: \u00ab\u03a4\u03bf \u039c\u03ac\u03bd\u03b1\u03c4\u03b6\u03bc\u03b5\u03bd\u03c4 \u03c3\u03c4\u03b7\u03bd \u03a0\u03c1\u03ac\u03be\u03b7\u00bb, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u201c\u039a\u039b\u0395\u0399\u0394\u0391\u03a1\u0399\u0398\u039c\u039f\u03a3\u201d, \u0391\u03b8\u03ae\u03bd\u03b1 1998.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Edward<\/strong> <strong>W<\/strong><strong>. <\/strong><strong>Said<\/strong><strong>: \u00ab\u039a\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03ba\u03b1\u03b9 \u0399\u03bc\u03c0\u03b5\u03c1\u03b9\u03b1\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2\u00bb, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u039d\u0395\u03a6\u0395\u039b\u0397, \u03c3\u03b5\u03b9\u03c1\u03ac \u0398\u0395\u03a9\u03a1\u0399\u0391 \u2013 \u039a\u03a1\u0399\u03a4\u0399\u039a\u0397, \u0391\u03b8\u03ae\u03bd\u03b1 1996.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u03a4\u03b5\u03b3\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf\u03c2 \u2013 \u03a6\u03c5\u03c4\u03c1\u03ac\u03ba\u03b7\u03c2: \u00ab\u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc \u039b\u03b5\u03be\u03b9\u03ba\u03cc\u00bb, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u0391\u03a1\u039c\u039f\u039d\u0399\u0391 \u0391. \u0395., 9<sup>\u03b7<\/sup> \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 (\u03b1\u03bd\u03b1\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u0397\u0384), \u0391\u03b8\u03ae\u03bd\u03b1, \u03a6\u03b5\u03b2\u03c1\u03bf\u03c5\u03ac\u03c1\u03b9\u03bf\u03c2 1994.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Michel<\/strong> <strong>Beaud<\/strong><strong>: \u00ab\u0397 \u0399\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u039a\u03b1\u03c0\u03b9\u03c4\u03b1\u03bb\u03b9\u03c3\u03bc\u03bf\u03cd \u03b1\u03c0\u03cc \u03c4\u03bf 1500 \u03c9\u03c2 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1\u00bb, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u039c\u0391\u039b\u039b\u0399\u0391\u03a1\u0397\u03a3 \u2013 \u03a0\u0391\u0399\u0394\u0395\u0399\u0391, \u0391\u0384 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7, \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7 1987.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Joseph<\/strong> <strong>E<\/strong><strong>. <\/strong><strong>Stiglitz<\/strong><strong>: \u00ab\u03a4\u03bf \u03a4\u03af\u03bc\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u0391\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\u00bb, \u03c4\u03cc\u03bc\u03bf\u03c2 \u0391\u0384, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03a0\u03b1\u03c0\u03b1\u03b4\u03cc\u03c0\u03bf\u03c5\u03bb\u03bf\u03c2, \u03b3\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03b5\u03c6\u03b7\u03bc\u03b1\u03c1\u03af\u03b4\u03b1\u03c2 \u0397\u039c\u0395\u03a1\u0397\u03a3\u0399\u0391, \u0391\u03b8\u03ae\u03bd\u03b1 2014.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Regis<\/strong> <strong>Debray<\/strong><strong>: \u00ab\u0397 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u0399\u03b4\u03ad\u03b5\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b5\u03c3\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2\u00bb, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u00ab\u039d\u0395\u0391 \u03a3\u03a5\u039d\u039f\u03a1\u0391\u00bb &#8211; \u0391. \u0391. \u039b\u0399\u0392\u0391\u039d\u0397, \u0391\u03b8\u03ae\u03bd\u03b1 1997.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>Bernard<\/strong> <strong>Pivot<\/strong><strong>: \u00ab\u0391\u03bc\u03ae\u03c7\u03b1\u03bd\u03bf\u03b9 \u03b8\u03b5\u03b1\u03c4\u03ad\u03c2\u00bb, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u00ab\u039d\u0395\u0391 \u03a3\u03a5\u039d\u039f\u03a1\u0391\u00bb &#8211; \u0391. \u0391. \u039b\u0399\u0392\u0391\u039d\u0397, \u03c3\u03b5\u03b9\u03c1\u03ac: \u03b2\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03c4\u03c9\u03bd \u03b9\u03b4\u03b5\u03ce\u03bd, \u0391\u03b8\u03ae\u03bd\u03b1 1998. \u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u03a4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf\u03c5 \u0399\u03b2 \u03a6\u03c1\u03b5\u03bc\u03b9\u03cc\u03bd \u00ab\u039c\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03cc\u03c3\u03bf \u03c7\u03af\u03bb\u03b9\u03b5\u03c2 \u03b2\u03cc\u03bc\u03b2\u03b5\u03c2\u2026 \u03a4\u03b1 \u03b5\u03b3\u03ba\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03c0\u03cc\u03bb\u03b5\u03bc\u03bf\u00bb, \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03ad\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b2\u03b9\u03b2\u03bb\u03af\u03bf \u03bc\u03b5 \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03af\u03c4\u03bb\u03bf \u00a8\u0397 \u039c\u03b1\u03cd\u03c1\u03b7 \u0392\u03af\u03b2\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 \u039a\u03b1\u03c0\u03b9\u03c4\u03b1\u03bb\u03b9\u03c3\u03bc\u03bf\u03cd\u00bb, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u0391. \u0391. \u039b\u0399\u0392\u0391\u039d\u0397, \u0391\u03b8\u03ae\u03bd\u03b1 2002.<\/strong><\/p>\n<div class=\"fcbkbttn_buttons_block\" id=\"fcbkbttn_left\"><div class=\"fcbkbttn_button\">\n\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/eranistis\" target=\"_blank\">\n\t\t\t\t\t\t<img src=\"https:\/\/eranistis.net\/wordpress\/wp-content\/plugins\/facebook-button-plugin\/images\/large-facebook-ico.png\" alt=\"Fb-Button\" \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div><div class=\"fcbkbttn_like fcbkbttn_large_button\"><fb:like href=\"https:\/\/eranistis.net\/wordpress\/2017\/06\/29\/%cf%84%ce%bf-%ce%bc%ce%ac%ce%bd%ce%b1%cf%84%ce%b6%ce%bc%ce%b5%ce%bd%cf%84-%cf%84%ce%bf-%ce%bc%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%ba%ce%b1%ce%b9-%ce%b7-%cf%80%ce%b1%ce%bd%cf%84\/\" action=\"like\" colorscheme=\"light\" layout=\"button\"  size=\"large\"><\/fb:like><\/div><div class=\"fb-share-button fcbkbttn_large_button \" data-href=\"https:\/\/eranistis.net\/wordpress\/2017\/06\/29\/%cf%84%ce%bf-%ce%bc%ce%ac%ce%bd%ce%b1%cf%84%ce%b6%ce%bc%ce%b5%ce%bd%cf%84-%cf%84%ce%bf-%ce%bc%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%ba%ce%b1%ce%b9-%ce%b7-%cf%80%ce%b1%ce%bd%cf%84\/\" data-type=\"button_count\" data-size=\"large\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 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